RBP Roofing Consulting partnered with Strux to develop a new brand identity and website for their roofing company. I played a key role in transforming their existing branding into a cohesive visual identity and designing and building a comprehensive, conversion-focused website from the ground up.

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Over the course of several months, I developed a 40+ page responsive website designed to establish Strux’s online presence, clearly communicate their services, and generate qualified leads. The site included dedicated service and location pages, multiple lead-generation forms, an About Us section, Careers, Blog, Contact pages, and other supporting content.

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I focused heavily on UX/UI, information architecture, responsive web design, branding, and conversion strategy, creating intuitive user journeys and strategically placing calls-to-action and lead forms throughout the site. The result was a professional digital presence that aligned Strux’s brand with its goals for growth and customer acquisition.